Kitchen Kandy

Overview

Kitchen Kandy is a national boutique retail demonstration and merchandising agency for domestic and commercial appliances, part of Australia's Aguzzo Group and partnering with major appliance manufacturers for more than twenty years. Aavitech built the platform it runs on: a web portal covering brands, retailers, demonstrators, stock, budgets and invoicing, and an Android app the ambassadors carry into store - so every demonstration ends up as sales data a brand can read the same day.

The challenge

Field marketing generates its value in stores and loses it on the way back: activity notes in spreadsheets, photos in phone galleries, stock counts in email. Brands paying for demonstrations want to see what happened in store and what it did to sell-through, and the agency needs its bookings, rosters and crews coordinated without a paper trail.

Our solution

The platform has two halves. The web portal runs the business: brands and retailer groups, the demonstrator roster, activities and rates, demonstrations, stock, budgeting, invoices, expenses and email templates, with a Login As control so head office can work inside any account. The Android app is what the ambassador carries - their own schedule grouped by month and store with a completion state on every booking, and behind each booking the activation record: start, end and total hours, status, timestamped photos of the set-up, and units sold captured against product codes. That field data lands straight in the reporting layer, where the Demonstrator Summary Report filters by brand, activity, category, product, state, retailer group and date range, and charts sales by state in both dollars and share, ranks performing stores, and reduces the whole program to one number a brand understands - sales per demonstration.